Resume

Education

Marquette University - Bachelor of Arts Degree in Public Relations, 1999

Experience

Freelance PR, March 2006 - Present

  • Account Management/Media relations for National Collegiate Scouting Association, West Marine, TEAm Lipton, Navigator’s Insurance Cycling Team, Wise Guide Books, People to People, Fresh Step
  • Media Relations Efforts for: M&M’s, Pedigree, Campbells, V8, Red Wing Shoes, US Mint, Bullseye, Degree for Men, Angel Soft, ACE Hardware, Aquafresh, Nicorette, Whirlpool, Frigidaire, got milk?/Milk Mustache, Oscar Mayer, Suave, Allstate, WallKandy.com brands (and more every day!)
  • See more of my experience at http://www.linkedin.com/in/eberl

Ogilvy Public Relations, March 2005 – March 2006 [Chicago, IL]
Account Director

  • Executed multiple strategic efforts for Unilever’s Lipton Tea brand
    • Managed team across several offices (New York, Chicago, Atlanta)
    • Oversaw media relations (Deskside tours, national events) and spokesperson relations for TEAm Lipton, Lipton’s professional female cycling and triathlon team
  • Media lead for Sam’s Club
    • Garnered national attention for brand’s efforts (“The View,” CBS Early Show, etc.)
    • Mentored team of junior staff to land additional press for account
    • Direct client liaison on media efforts and logistical execution
  • Director of account, Johnsonville Sausage
    • Client counsel on public relations tactics
    • Oversaw account supervisor, team members who executed day-to-day account needs
    • Executed national and local events including national brat eating championship
    • Put regional brand in the national spotlight with placements in USA Today, wire story, etc
  • Account lead for small businesses including Franz Collection, SelectBlinds.com
    • Direct client lead and team manager

Cars.com, June 2004 — March 2005 [Chicago, IL]
Public Relations Manager

  • Media relations manager; secured placements on VH1, TODAY, CNN, CNBC, Wall Street Journal, Money Magazine, Time, Kiplinger’s, Essence, etc. – garnered more media relations placements in six months than in the company’s six year history
  • Worked closely with the company’s editorial staff to develop Web content
  • Trained media spokespersons

Weber Shandwick (Formerly BSMG Worldwide), February 2000 — June 2004 [Chicago, IL]
Account Supervisor

  • Account liaison for SC Johnson brands: OFF!, Saran, Raid and Windex and corporate relations
    • Strategy planning and execution on brand and corporate projects
    • Project manager for consumer product launches, providing quality control, event planning, vendor negotiations, spokesperson relations, etc.
    • Oversaw media relations, including developing materials and pitching national media
  • Account Supervisor on Georgia-Pacific’s Angel Soft and Quilted Northern brands
    • Executed several national consumer events with media overlay, including an integrated partnership with ABC’s “The View” and a consumer event with spokesperson Dick Clark
    • Client relations, national media relations and team leader
  • National got milk? campaign’s Media Relations Manager
    • Oversaw media execution for new got milk? ad launches
    • Secured national media placements on a consistent basis and fostered team media development to achieve a record amount of media exposure for the got milk? campaign
  • Team Leader for the national got milk? campaign’s grassroots mobile marketing tours
    • Supervised account team; advised event planning, media and client relations
    • Developed tactical media strategy and oversaw media development
    • Secured and conducted media interviews and media trained spokespersons
  • Account Executive for the Wood Promotion Network’s forest initiative
    • Site development and Web cast launch for www.forestinformation.com
    • On-going media relations and speaker relations with the co-founder of Greenpeace

East Bank Club, August 1999 – January 2000 [Chicago, IL]
Public Relations Coordinator

  • Pitched local and national media outlets; facilitated interviews and media trained spokespersons
  • Developed and edited employee newsletters, biographical materials and photos
  • Developed member marketing materials and founded an e-mail marketing list

Harley-Davidson Motor Company, December 1998 – August 1999 [Milwaukee, WI]
Project Coordinator, Contract Employee

  • Coordinated Year 2000 CD-ROM press kits
  • Publisher for h-dnet, Harley-Davidson’s intranet
  • Wrote product and corporate news releases; responded to press, dealer and public inquiries
  • Supported fundraising efforts for the Muscular Dystrophy Association
  • Contributing writer to Enthusiast, Harley-Davidson’s official motorcycle magazine

Edelman Public Relations Worldwide, August 1998 – December 1998 [Milwaukee, WI]
Public Relations Intern

  • Assisted in the name roll-out campaign of Budgetel Inns to Baymont Inns & Suites
  • Generated national media database and pitched stories to various media outlets

Zeppos & Associates, January 1998 – May 1998 [Milwaukee, WI]
Public Relations Intern

  • Prepared and distributed press materials, managed media contact lists, maintained client clips

Wisconsin Dental Association, May 1997 – December 1997 [Milwaukee, WI]
Communications Assistant

  • Author of column in WDA Journal, monthly association newsletter
  • Wrote and distributed bi-monthly dental health articles
  • Organized silent auction to benefit the Wisconsin Dental Foundation

Activities/Awards

  • Two Ogilvy PR awards for media relations
  • Consistent office-wide “Bulldog Award” for media relations at Weber Shandwick
  • 2003 Weber Shandwick “Media Pitcher of the Year”

References Available Upon Request